Ci design for Pulse Games.

Pulse Games, a newly launched board game company, hoped to create Ci that evokes heart-pounding emotions, and the difficulty of visualizing emotions graphically is very high.

After discussing with the client, we decided to embody the appearance of paint spreading as it falls on the canvas, and used the splatter, seepage, smear, and color created as it falls as design elements.
In addition, due to the characteristics of board games, we carefully designed the design considering the parts printed on the actual product box, and also performed the difficult task of turning complex shapes and details into vector images that can be printed without breaking.